Tighter customer focus through better decision-making
Tighter customer focus through better decision-making
Too often, ideas go straight from stakeholders to delivery. How can your team focus on solving a real customer problem? By understanding why they are building an idea, teams can ground their product decisions in customer and business realities. In this session, you’ll learn a step-by-step methodology where each team member creates, shares and votes on customer types, problems, success metrics, and business outcomes. This creates a foundation for customer-focused decision-making.
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