Tighter customer focus through better decision-making

Tighter customer focus through better decision-making

Too often, ideas go straight from stakeholders to delivery. How can your team focus on solving a real customer problem? By understanding why they are building an idea, teams can ground their product decisions in customer and business realities. In this session, you’ll learn a step-by-step methodology where each team member creates, shares and votes on customer types, problems, success metrics, and business outcomes. This creates a foundation for customer-focused decision-making.

Also now playing