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Growth Marketing 101 - Getting Started by the TheVentury

Startup Community
Wed, Oct 27, 2021, 5:30 PM (CEST)

172 RSVP'ed

In this workshop, we guide you through the fundamentals of growth marketing to strengthen your marketing mindset and get you accustomed to using some of the most important growth marketing tools.

About this event

Experiments and Data. Creative Marketing. Automation and Engineering. These come together in growth marketing.

Growth marketing is a data-driven process of rapid experimentation across channels and departments. It is an essential component in identifying the most efficient ways for you to grow your business.

In this workshop, we guide you through the fundamentals of growth marketing to strengthen your marketing mindset and get you accustomed to using some of the most important growth marketing tools.

Agenda | Growth Marketing 101

  • What is Growth Marketing

  • Origins & Examples
  • The Growth Hacking Funnel: AAARRR
  • Using the Growth Canvas to get started
  • Ideate & implementing experiments

This workshop is for marketing professionals, specifically those working with startups, who want to better understand their target audiences, test traction channels, build data-driven strategies, optimize marketing costs, and have a more holistic view of marketing and product development.

Speakers


Organizer

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