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Effective Persona Building by Growth Tribe

Startup Community
Tue, May 18, 2021, 6:00 PM (CEST)

213 RSVP'ed

About this event

Effective personas go beyond identifying needs and goals — they map users' typical attitudes, interests, and personality traits to paint a more thorough picture. In design terms, personas help your team empathize with the typical customer and make them the focus of new content and product features.  

What you’ll do and learn:

  • Take part in engaging exercises that include how to design the right personas. These practices go beyond the typical "gut feeling" approach and make use of methods informed by analysing available user data.
  • Go through the process of creating personas using a suggested framework. Discover the principles of effective personas and learn how this process lets you move faster and be more customer-centric when developing content and product features over time.
  • Create an action plan to improve persona design. Your product and marketing team can start to translate user needs, goals, and mindstates into core product features and content that resonate with the target audience and promote engagement.
  • Hear speakers share insights and tips on how to best conduct the constant discovery and validation process of personas in practice.

Who this workshop is designed for:

  • Early-stage startups creating their first personas
  • Startups facing a significant pivot and changing their value proposition or business model
  • Scaling startups that need to make their initial personas more relevant to existing customers
  • Intrapreneurs trying to build brands within their organization or rebrand existing ones

The workshop follows a proven process of rapid experimentation to accelerate growth in any business. The process was developed by Growth Tribe, a digital learning partner for individuals and organizations.