In this startup special Miro(verse) masterclass, Outfly's Director of Strategy, Joe Caplin, teaches us about the 'brand bridge', why it's important, and how to build a brand that connects with people. A good brand tells you what to do, how to act and what you represent to your audience. Building a brand is like building a story. Even with an MVP you need to know who you're talking to, what they want, and why they're talking to you in the first place. Remember, a brand is not a logo!
Joe Caplin is the Strategic Director of Outfly, the full service design innovation agency for disruptors and startups, helping challenger brands challenge better. Outfly works internationally across brand, UX/UI, 3D & motion, web design & build, and paid & organic marketing. Joe's background in scriptwriting and executive coaching helps him lead the team in storytelling, user experien…
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